Links Are No Longer The Only Answer
If you have an active blog, then you have probably seen your share of links, pingbacks, comments and trackbacks. Those are the methods that another website will use to link into your blog. Rather than applying blanket approval to all of these, it is wise to consider whether or not they will add value to your blog.
The video below from webtrainingwheels.com on backlinks and pingbacks provides an in-depth look and description and may help as you decide which sites you want to permit to link with your site. If you would rather have someone else make these decisions so you can spend your time focusing just on clients, then you need someone to blog and maintain your site for you.
With updates to search engine algorithms, a lot of websites have seen marked decreases in search engine rankings in recent months. The phrase “content is king” is touted at every social marketing event as internet marketing specialists try to re-strategize. Honestly the concept is simple, make sure you have unique website content and safe blog posts. Then take that original website content and share it through your social media channels. In doing so, relevant links, pings, comments and trackbacks will come your way, and you will see website success.