Video blogs–or vlogs–are one of the most important new ways for businesses to connect with clients in our virtual world. Quality blog posts are a vital way to build your authority and credibility in your field. However, community video accomplishes something different. When you chat with viewers in a video, they feel much more connected to you as a person. A well-done video can help people to feel like they’ve met you and gotten a real sense of who you are. This feeling of connection builds trust on a much deeper, more visceral level than written blog posts alone.
Community video not only helps potential clients connect with you, it also helps them connect with each other. Video is a great way for your business to build up an online community engaged in conversation about your brand, service or product. There are lots of easy-to-use programs that make creating a video a very simple process. When you have a regular schedule of video posting, your subscribers know when to check in to your blog or YouTube channel. Community video is a great way to encourage clients and fans to share your content. This leads to greater engagement with your brand and more business for you.
Jen Miller has been writing since she was a child and spent her early career years soaking up all the information she could discover as a journalist of newspapers and magazines. Getting out the message and spreading truth has always been a high priority for Jen. Jen began writing website content for clients in 1996 and started blogging in 2008 for Today.com. That experience created a love for the blog and she has been an avid blogger ever since. Today she writes for her clients on a variety of topics as a ghostwriter/ghostblogger and connects their messages with personality through social media to deliver the most impact possible.
