Blogs today have a tendency to focus on details, but as a writer, I can tell you that GOOD blogs focus on stories. It’s the same with good music, as evidenced in just about any Independence Day celebration. As much as people love to hate them, there’s something about folksy tunes and country songs that pull in listeners, no matter the twang (well, almost). As you start blogging, seek inspiration from cowboys.
Cowboys have the answer. They know it’s all about the story.
The same is true when you start blogging.
Whether a cowboy is singing about good times or bad, it’s the personal touch that grabs you and makes it hard to walk away.
You want that in your blog. You want to create stories that keep people coming back for more. You want to connect. You need a blog.
Connections are what will help you can develop your readership. If you start blogging stories that reach out and capture your reader – stories that provide “Aha!” moments – you will have the search engine secret for success.
Those stories, believe it or not, can be defined in your Google Analytics. Your ability to capture your website visitor is seen in your “bounce rate” and is directly related to the quality of your website content. Once you start blogging, your website “bounce rate” should naturally decrease, especially if you remember to blog like a cowboy.
You want your readership to be engaged with your website through your blog so that your “bounce rate” is low. As visitors move through pages and posts on your website they have a direct effect on that rate. If they view your page for 20 seconds and then leave your site, your bounce rate will increase. Yet, if they find an interesting post that leads to another and yet another… then you can lower the bounce rate because you have an engaged reader.
Wise cowboys know that a low “bounce rate” is required when riding horses and throughout life in general. When riding horses, when building trust, when helping others, cowboys remain steadfast and dedicated. As a blogger and business owner, you could learn a little from Gene Autry’s Cowboy Code about what it takes to build trust. Your “bounce rate” will decrease as your readers trust you to provide them with information they want, need and like. Think of yourself as a cowboy as you blog and watch your story develop.
Jen Miller has been writing since she was a child and spent her early career years soaking up all the information she could discover as a journalist of newspapers and magazines. Getting out the message and spreading truth has always been a high priority for Jen. Jen began writing website content for clients in 1996 and started blogging in 2008 for Today.com. That experience created a love for the blog and she has been an avid blogger ever since. Today she writes for her clients on a variety of topics as a ghostwriter/ghostblogger and connects their messages with personality through social media to deliver the most impact possible.
