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Are Your Search Terms and Keywords Puzzling?

Search Terms and Keywords and SpencerAs an industry professional it’s easy to get caught up in jargon and forget how “real” people speak or use search terms and keywords online.

Taking a step back and thinking like your client can go a long way in search engine visibility.

Ask yourself:

Do my clients understand my words?

Am I using “industry speak” on my website or search terms and keywords that my clients would use?

Is my communication clear?

I had an experience earlier this week that drove the point home for me and made me realize that even I, as “master” blogger, needed to rethink my communication skills.  You see, my son was worried about “Share Day” at his school.  He was frantically trying to decide what to bring.

“It has to be something that is really hard to guess,” he said. “And colorful, but not an Easter egg.  That was too easy last week, Mom.”

I scanned my desk recalling the horror he expressed at his previous week’s experience of having his share guessed on the first try.

Suddenly I noticed my adorable red shoe tape holder.  I suggested, “You can share my tape dispenser…” knowing it would be hard to pass up since it’s not a typical item and is also something he normally is prohibited from using.

Instantly he reached for it saying, “Mom, it’s not just for Spencer.  It’s to share with the whole class!”

I was puzzled for a second and then realized he had misheard me.  But, not really.  What he heard was, “You can share my tape to Spencer.”  But what I had said was, “You can share my tape dispenser.”

He heard “to Spencer” because those were the words he recognized.  He was translating my phrase into words and meanings that he understood.

  • Are you doing that for your clients?  
  • Is your website and blog geared towards their understanding?  
  • Are you using search terms and keywords your clients would use or industry language in your posts and pages?  
  • Are your blog posts “real”? gets you real blog posts using search terms and keywords your clients will understand.

Oh, and for the record, my son’s share stumped all the kids, even Spencer.  😉


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Jen Miller has been writing since she was a child and spent her early career years soaking up all the information she could discover as a journalist of newspapers and magazines. Getting out the message and spreading truth has always been a high priority for Jen. Jen began writing website content for clients in 1996 and started blogging in 2008 for That experience created a love for the blog and she has been an avid blogger ever since. Today she writes for her clients on a variety of topics as a ghostwriter/ghostblogger and connects their messages with personality through social media to deliver the most impact possible.

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3 comments on “Are Your Search Terms and Keywords Puzzling?
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  2. Great article! Absolutely! Anytime is a great time to discuss key words and have a discussion about blogging terms or SEO. Keep up the good blogging work. Looks awesome, works good. 🙂

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