Taking a step back and thinking like your client can go a long way in search engine visibility.
Do my clients understand my words?
Am I using “industry speak” on my website or search terms and keywords that my clients would use?
Is my communication clear?
I had an experience earlier this week that drove the point home for me and made me realize that even I, as “master” blogger, needed to rethink my communication skills. You see, my son was worried about “Share Day” at his school. He was frantically trying to decide what to bring.
“It has to be something that is really hard to guess,” he said. “And colorful, but not an Easter egg. That was too easy last week, Mom.”
I scanned my desk recalling the horror he expressed at his previous week’s experience of having his share guessed on the first try.
Suddenly I noticed my adorable red shoe tape holder. I suggested, “You can share my tape dispenser…” knowing it would be hard to pass up since it’s not a typical item and is also something he normally is prohibited from using.
Instantly he reached for it saying, “Mom, it’s not just for Spencer. It’s to share with the whole class!”
I was puzzled for a second and then realized he had misheard me. But, not really. What he heard was, “You can share my tape to Spencer.” But what I had said was, “You can share my tape dispenser.”
He heard “to Spencer” because those were the words he recognized. He was translating my phrase into words and meanings that he understood.
- Are you doing that for your clients?
- Is your website and blog geared towards their understanding?
- Are you using search terms and keywords your clients would use or industry language in your posts and pages?
- Are your blog posts “real”?
NeedSomeoneToBlog.com gets you real blog posts using search terms and keywords your clients will understand.
Oh, and for the record, my son’s share stumped all the kids, even Spencer. 😉
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