Safe blog posts provide you with unique content.
Search engines like unique content, also called original content (or safe blog posts) on your website. If two websites have the same content, search engines cannot determine who should receive credit for the post which is a problem when you are trying to search engine optimize your site.
In some cases this may mean that your content did nothing to improve your ranking, but in other cases it can actually hurt your existing website search placement. The technical term for shared content without proper attribution is duplicate content.
Syndicated feeds may or may not be duplicated content, depending on how the content is shared. RSS feeds that include a link back to the original website can still be considered a safe blog post, even if you only provided commentary on the topic and can actually help your ranking. However, you need more than that to rise in the search engines, you need continuous blogging to search engine optimize your site. For this reason, your website must have original website content.
I have referred to ranking, but the technical term for where your results are seen in a search engine is actually called SERP. SERP stands for Search Engine Results Page. As you get more proficient at safer blogging, you will notice your posts begin to rise in SERP.
Most of my clients seek to be on Page 1 of Google, which I’m sure takes you by surprise. 😉 However, there are other search engines besides Google (shocker, I know) to consider and other factors to note.
Need Safe Blog Post – How Do I Get It?
In the diagram on this post, I’ve pointed out some things that you may not have realized you are seeing when you conduct a Google search. Since these items are very important to the health of your SERP and page rank, I’ve included them in this blog post. Take a look and see if you can learn something just from the image. Combining the elements below with your desire and need for a safe blog post or safe blog posts, will help you in your quest to search engine optimize your site.
- Did you know that your website title and tagline display? This is a key place to list your keywords!
- Does your url set you up to rank for your keywords naturally?
- Are your dates varied or the same? If you have imported posts from another site – they may very well be listed as the same. Search engines like to see posts on different days to show a gradual build up of website content.
- Speaking of dates, are you blogging often, with frequent posting or even daily blogging?