These are two excellent questions to consider for your website, but also for your business in general. Knowing your client is the key to achieving results with your blog. If you can discover why your client has come to your website by evaluating which pages they view, you can tailor your blog to your visitors’ interests. If you can reach your client through your blog and social media, you can better serve them.
Follow-up posts are an excellent way of continuing a discussion on a topic and one of the best ways to engage your reader. Engaging your clients in both your blog and your social media by listening to them and responding will help you develop a loyal audience.
I can help you do both of these things so let me know how I can help. If you’d prefer to join one of my free blogging webinars, please feel free to join one at anytime. Not all of my clients need someone to blog for them, but most of them welcome having their “voice” interacting with clients when they are busy creating more business. We can create an exciting social media strategy so your client feels connected to you and your blog.