This week at NeedSomeoneToBlog we’ve had several opportunities to write on the subject of chocolate and it’s a delicious thing!
Are you aware of the distinctions between fine chocolate and mass produced chocolate? Do you realize quality of chocolate can be measured by the grade of cacao, proportion of cocoa butter, and type of sweetener used?
For many consumers, the pull of a candy bar is more about a general need and the search need not be very specific. Brand loyalty, quality, and cost all factor in, but the craving for chocolate is the motivation for sweets. For connoisseurs, however, branding, ingredients, and artisan styling really do matter! Generic chocolate will not meet a craving for a chocolate aficionado.
The same could be said for blogging!
When blogging for your business blog you need to determine WHO is your consumer. Someone who will be seeking a general topic OR a client searching for your particular offering, probably by name, keyword or specification. Once that is determined, your keywords and blog posts can be best directed to your clientele.
This week I noticed a new type of candy bar at my local drugstore register. Named “UNREAL,” this chocolate treat promised to be “unjunked.” As I read the packaging, “Unjunked – No artificials, no hydrogenateds, no corn syrups, no preservatives, no GMOs – Unreal,” I realized that this was the message you want conveyed in your blog. Blogging & chocolate go in hand in hand.
You need to show the world how you are different – how you have 100% original website content, no fillers or “artificial” information, to help your clients recognize the value you provide. Your blog shouldn’t need preservatives either, if it is filled with fresh, enduring safe blog posts and unique website content. One huge difference is that in your business blog, you don’t want to be “unreal.” You want to have a REAL blog, one that accurately reflects you – your company, your message, and your voice!
By the way, as a side note, adding chocolate to your blog posts can be helpful, too, as evidenced by this post (no longer available) at DMOZ.org. If you need some help making your business blog a sweet experience, please connect with NeedSomeonetoBlog.com.