They also have become a key source for concentrated discussion on topics of interest, from health issues and parenting, to business ventures. Blogs are the essence of niche marketing. Niche marketing allows you to appeal to a very limited audience that really cares about your topic. If you have an antique restoration company such as a chandelier bulb covering business, you most likely will not attract clients who want modular furniture. With niche marketing you can develop a blog or blogs that focus on your unique products.
For instance, in the company referenced above, blog posts filled with pictures and a description of an item currently being designed could be very interesting. A future post might reference how the designer finds her clients and another blog post could discuss the quality of crystal in its various forms. While this might not be of interest to the average NFL fan, there are plenty of design fabricators and etsy viewers interested in crafting blog posts. One more key social media tool for all designers, artist and crafters who blog is Pinterest.
Blogs are habit forming and you will find that blog readers are a very loyal bunch. Engage your reader and your blog will be shared tenfold. Remember if you need help getting started or just need someone to blog for you, you are in the right place.
Use videos, questions and conversations from your clients and viewers to produce very REAL, usable content for your site. Make sure your content is unique and serves a need – ideally it will be information that your clients need in order for it to be seen as valuable. Tell stories of personal experiences and struggles you have had to further engage your readers and make sure you attach a meaningful image to make the post look good, too!
You can read some general blogging tips from Mike C. at BlogBoy on creating readership for your blog. Darren Rowse from ProBlogger has some easy to follow ideas, too. I especially appreciate his comments about using bullet points and writing less because I find that is more critical than ever with posts being viewed from phones and smaller screens. The key element I stress with all website content is making sure you are using safe blog posts – safe in this case means unique, original, one-of-a-kind. Search engines do not like to see content that has been scraped off another website and, neither do your readers.