It always surprises me when I hear business owners say they are “afraid” of choosing keywords. It’s almost as though it’s a one shot deal (which it’s not) and that they are afraid of limiting their options. What I try to explain and teach regularly is that keywords are constantly changing and evolving, depending on your businesses needs, products, and offerings. Keywords are about what your clients need and what they are (literally) searching for. Choosing keywords is not a static process.
Take a step back and think like your customer. If you are in the business of selling pizza, what would you use when choosing your keywords in posts and descriptions. Would you say, “try our delicious Italian food” in your keywords if you were trying to search optimize your site? No! You would say “try our pizza delivery.”
Why you ask? Because your customer is going to type “pizza delivery” into the search engines. Do you really want them to miss out on the deliciousness you offer by trying to cover too broad of a base when choosing keywords?
You may also offer a variety of delicious Italian food alongside your pizza, and, in that case using the term “Italian food” could boost your business as well. But, wouldn’t you most benefit by using both?
Don’t be afraid when it comes to choosing keywords – think like your customers and be smart when it comes to blogging and search engine visibility! You own your business, what do you sell?
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