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Do You Avoid Outsourced Overseas Content on Your Website

Outsourced Overseas Content Confuses cats & kittiesHave you ever read a blog post and then realized it made no sense? Perhaps it was technically correct, but lacked cultural understanding. Maybe it wasn’t technically or grammatically correct. Whatever the reason the post just left you feeling like something was wrong. I find this on a lot of company websites. Websites that have followed the adage “content is king” and tried to fill their pages with outsourced overseas content, paying little attention to quality, meaning and relevance, opting instead for quantity and minimal pricing.

For instance I recently read this phrase on a ski resort site, “Wake up early and watch the lights bouncing about as a grouping of cats groom local paths.”  Instantly I envisioned a Mama cat and her reflective rhinestone collared kittens lighting up a trail, complete with waggling pink sandpaper tongues, as they sought to tidy up paths… of snow. Poor kitties. Poor frozen tongued cats.

While as a slightly sardonic writer I find this vision hilarious, as a skier I know that the aforementioned group of cats is not nearly so cute or warm and fuzzy. Rather the “cats” referred to in that example are mechanical yellow tractor-like machines that smooth ski runs in the early morning hours at many resorts.

I also know that “Cat Skiing” and even “Snowcat Skiing” has nothing to do with furry animals, though I’m sure that could make for an entertaining cable show. I gained this knowledge through life experience, largely because I grew up in the United States and have spent time in the mountains. I understand the topics at hand in a way that a brief online search or Google translation could not explain. So do my bloggers.

You see, at, we keep things local. We live in the United States and we write on topics and places located in the United States because that is what we know. We do not believe outsourced overseas content can do this adequately and so we don’t do it.

I once read a blog post that detailed a jazz band frolicking on a rooftop  in a neighboring city amidst shooting stars with the crowd being placed “down under” the band for safety. I searched for more information since it seemed so unique and discovered that the event was actually just an Australian band playing in an outdoor amphitheater. This really drove the point home for me personally, as I felt “tricked” by the post.

As a business owner, I am constantly being asked why I don’t employ the money-saving outsourced overseas content strategy.

The answer is simple, really. Outsourced overseas content doesn’t work. It’s not part of the content plan. Producing intelligent, engaging, well-written content is.

Seeing a client’s face light up and hearing their praise as they see their website consistently rank high motivates us to do better. Getting to know them and watching them realize we made their topic our own brings us joy. We’re good at what we do because we have been at this awhile. We didn’t start writing last week, last year, or even five years ago. We are well-educated, experienced, and genuine. Our backgrounds include advanced degrees, years of community journalism, and extensive life experience that allow us to connect with your world, to write as you.

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Jen Miller has been writing since she was a child and spent her early career years soaking up all the information she could discover as a journalist of newspapers and magazines. Getting out the message and spreading truth has always been a high priority for Jen. Jen began writing website content for clients in 1996 and started blogging in 2008 for That experience created a love for the blog and she has been an avid blogger ever since. Today she writes for her clients on a variety of topics as a ghostwriter/ghostblogger and connects their messages with personality through social media to deliver the most impact possible.

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