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Use Words To Increase Search Engine Visibility and Click Through Rates

Increase Search Engine Visibility and  Click Through Rates with WordsWords can form lasting impressions, but can they increase search engine visibility and click through rates?

Obviously at, we believe that answer is an emphatic, “YES!”

Words, especially unique website content and engaging, original blog posts CAN bring more clicks to your site AND provide greater visibility when combined with your other online efforts.

To gain search engine visibility, you must make a good impression over and over again.  The more your content is seen, whether as a blog post, a website page or even as advertising, the greater your credibility.  And while first impressions can be good and sometimes even great, rarely are they lasting. A second and third positive encounter is usually what inspires confidence and trust in you AND your company, product, or service.

Your “Click Through Rate” or website “CTR” refers to the amount of website viewers who complete actions on your website.  Those actions can take on many forms, from simply clicking on your website content or subscribing to your RSS feed to purchasing a product or service or contacting you directly.  The bottom line is that a solid CTR rate will bring you more business.

To increase search engine visibility and click through rates, you need to evaluate what prompts that first click…. What inspires your viewer to take action?  Every website is different, as is every viewer, and YOU need to understand what YOUR consumer wants and needs. How can you can entice them to make that “click,” not just initially, but time and time again.

How can your website increase search engine visibility and click through rates?

At we believe there are certain principles that enhance search engine visibility and click through rates.  We use these techniques in our blogging and website content creation and suggest that you do, too.

Tips To Increase Search Engine Visibility and Click Through Rates:

  • Your Reader Feels Engaged or Inspired
  • Your Headline is Interesting or Enlightening
  • Your Post Information is Newsworthy or Timely
  • Your Website Content Builds on Previous Knowledge
  • Your Website Shows YOU as Knowledgeable and Authoritative and/or Viewed as a Resource


 © 2013

Jen Miller has been writing since she was a child and spent her early career years soaking up all the information she could discover as a journalist of newspapers and magazines. Getting out the message and spreading truth has always been a high priority for Jen. Jen began writing website content for clients in 1996 and started blogging in 2008 for That experience created a love for the blog and she has been an avid blogger ever since. Today she writes for her clients on a variety of topics as a ghostwriter/ghostblogger and connects their messages with personality through social media to deliver the most impact possible.

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One comment on “Use Words To Increase Search Engine Visibility and Click Through Rates
  1. I am really impressed with your writing skills and also with the layout on
    your blog. Is this a paid theme or did you modify it yourself?
    Anyway keep up the nice quality writing, it’s rare to see a great blog like this one nowadays.

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