• Home
  • Need Blog Posts?
  • Website?
  • Be a Better Blogger
  • My Blog Tips
  • Blog & SEO Consulting
  • Why I Blog
Needsomeonetoblog.com

Be Seen. Be Known. Gain Client Trust & Authority.

With Custom Blog Posts & Original Page Content

Your Message + Your Voice = Your Blog
Written For YOU! By the Next Door Marketer Team

...

Take Control of YOUR Website Content! Get Weekly Emails & Posts From Jen.

  • This field is for validation purposes and should be left unchanged.

  1. Home
  2. >
  3. Blog
  4. >
  5. Local SEO without Community Is Just Keywords | WCLAX

Local SEO without Community Is Just Keywords | WCLAX

Posted on October 4, 2017 by Jen Miller for Needsomeonetoblog.com

Local SEO without Community is Just KeywordsLocal SEO without community is just keywords. Keywords by themselves do not deliver results. They are simply a vehicle or tool that directs search engines to a website. In some ways keywords are like these bikes found at Venice Beach. When parked without intention, they can’t deliver great results. However, when paired with intent (and a person), those bikes, like keywords, take you where you want to go.

Keywords must be woven into a message that speaks to the reader on a local level and connects them to the desired result. Keywords and the way they are used set the tone and topic of your website to search engines, which is essential in Local SEO or search engine optimization. Remember that when I say Local SEO I am referring to more than a specific zip code. Locality can be defined by a specific place but it also can be defined by an industry segment or a specialized product.

Don't be afraid to dream.Don’t be afraid to dream when strategizing. I often have clients come to me with comments of, “I know I’ll never rank for… you name it… but maybe we could try this.” And in some cases they may be accurate, but in most I suggest we try a holistic approach of using varied keywords and topic driven content beyond their website. I suggest they view the website as a community resource. This changes client results. In large part because it changes their perspective. They start to realize they have a community and that there is a need for them to speak.

Conversion-oriented copy only works when you understand the needs of your community. Local SEO without community risks falling flat.

So, where do you find your community?

Where Do You Find Your Community?Sometimes your community is your home base. I, for instance, am a 4th generation Los Angelean. This is my home, no matter where I live. My life memories are tied to this community. My family has roots here. I chose to have my first child born in Long Beach, rather than a the swanky hospital in Newport Beach, because I wanted to continue that heritage and the ties to community. When I blog I reach out to my community – I don’t focus on unnamed personas, I think about the individuals I hope will read the post. When we as a team blog for our clients, we try to think as them and consider the end reader of each piece. We think about how the content will be shared with their community.

Discovering My Community as a Child

When I was seven or eight years old, my stepdad Gene took me on a very special trip into the heart of Los Angeles. I think I even got to miss school. We took a bus and rode the train into Union Station, an iconic transportation hub of LA. We walked for what seemed like miles to my tiny legs. Finally we arrived – to a crowd – of what I’m sure was millions of people. They were all around us. We moved around until we found a place where we could see the stage.

Respect Your Voice and CommunityGene was involved in his community. He wanted me to be too. He wanted me to learn of it and love it and respect the people it included. All of them. That day as we waited for the speaker to come on stage, he actually bought me a souvenir. It was light blue, plastic and about 18 inches long, 4 inches wide and 6 inches tall. It looked similar to a lunchbox, but was shaped like a peanut. I laughed and loved it. Then the speaker came out. We were there to listen to the then President of the United States, Jimmy Carter.

I don’t really remember anything that was said but I remember the feelings of community, inspiration and love. And I remember that people listened. As President Carter spoke, the world stood still and silent. His voice was heard and felt. You may not be President of the United States, but you, like I, have a voice. And, like I, have a community. If you feel that you don’t, look around. Meet the people at WordCamp Los Angeles. We are ALL here to support you.

If You Do Everything Like Everyone Else, You Can Expect the Same Results

Try Something Unusual When Building Community.This is a photo of Angels Flight, a funicular or incline railway that was built in 1901. It is operating today. In fact, you can ride up or down for $1 each way. It is said to be the most used railway in the United States, having transported more than a hundred million passengers. It was devised as a shortcut to deliver groups up the steep hill to Bunker Hill way back when and only covers 298 feet of track, yet it helped build a community because it removed a barrier. Looking at this track and the trains, it’s amazing that it only took 120 days to build. Could that even be done nowadays? I’m guessing many of you would take longer to build out a website! Sometimes an unusual approach is what builds your community.

For instance, I had a client, on her own, share a post in 14 targeted Facebook Groups last week. This was not done at my recommendation. She did it completely naturally. If she had asked me first, I would have suggested against it thinking it was spammy. However, it worked! She brought in so much traffic to the post I thought something was wrong with the analytics! That’s what I mean about being unusual. Have any of you had that type of event or created something that stood out so much it became an asset in your community building?

What Makes Your Community Memorable?We’re in LA. I can’t think of LA without remembering my many summers spent at the beach in Santa Monica. My grandmother lives in Pacific Palisades so my summers were often beachside. This pier, with the ferris wheel and roller coaster is a cherished part of my childhood. It makes the location memorable for me. But it’s also a place that others cherish. I found this quote by Neil G. on Yelp, “The priceless ocean view, the crashing of the waves, the restaurants, the amusement park, the old carousel, the surfers, beach goers, tourist, artists and spectators – I believe it is and they are what makes this place feel so alive and special.”

What he said is 100% true and is what needs to be remembered.

When a Yelp review is authentic it draws an audience. When a Yelp review seems planted as a tool for Local SEO – without community, most readers see between the lines.

If someone had to write a review on your website, what would they remember?

  • Would it remind them of community?
  • Cause them to remember your service or product?
  • Perhaps it would remind them of you?

Where are you leading traffic?I have my photo on my website so people remember who I am and recognize me at events because I want to be memorable. I want my business to be memorable.  My team prefers my website to be memorable. We’ve created a ton of content on my website at NeedSomeoneToBlog.com. I have several posts that get a lot of traffic because they are memorable to my readers and are often shared. I use the color green on my website because it’s a color that people remember. Think about it, what makes your website memorable?

On your website, do you have contact and signup or registration forms? Do you invite readers to a targeted Facebook Group? Are you directing them to follow you elsewhere, like on videos or podcasts? Are you including internal links in all your content so that your readers can find related posts? Quality writing, consistency, social promotion, relevancy and area-sensitive keywords are essential when creating community. Everyone has somewhere to be and your traffic needs to go somewhere. Give them more places to connect with you! As your website connects with other portals such as YouTube, iTunes, Yelp, and industry-related platforms, your community shares more.

Town Hall Does Not Happen When You Buy Local SEO without Community

Like a Town Hall, You Can't Build Local SEO without CommunityThink of your website as your town hall, because it is! Your website is the hub for ALL your advertising, emailing and discussion efforts and is critical to reaching your community with success. It’s your town hall as sure as this is the Pasadena City Hall. This is the place where your readers will learn to deeply value the discussion and contribute back. So create it. Let’s go through the Steps to Creating a Town Hall.

First, you need to define your meeting place. We’ve decided to meet at your website. Next, you create great content that stirs emotion. Then you “Stack the Deck” by inviting your trusted friends and family to support your efforts. As you build community, remember to “Play Nice.” Don’t trick your audience – provide relevant content on the desired topics. Finally, listen to feedback carefully. Evaluate feedback and respond with gratitude.

I have a client who has implemented this strategy and seen the results virtually with increased rankings in search engines and also in real life with increased interaction in her community. Her website or meeting place does well and gets traffic, beyond what we would expect from organic local SEO. Her content is updated regularly and promoted well. The writing is good and engages her readers. Email campaigns refer traffic to the website. She has stacked the deck by making friends, asking if she can send them a newsletter and follows up by doing it, every month. When they have questions, she pays attention and responds — consistently. She KNOWS her community has created a town hall.

Lift, Inspire & Showcase Your Community.Ok, now it’s all YOU. Take what you’ve learned and go build community. Lift, inspire and showcase those around you. You’ll love the results.

And your community will love you. Emphasis on your community will connect you with other influencers. Share their messages too. Those in your community will begin to share and reshare your content and you will see measurable results affecting your Local SEO.

Remember Local SEO without community will not get you the results you want and need. It’s your job to create your own legacy and you can only do that by building those around you. You took a step towards community by being here today at WordCamp Los Angeles – so congratulations and keep on moving forward. You can do this!
Show Gratitude for Your Community.

Thank you.

About Jen Miller for Needsomeonetoblog.com

Jen Miller has been writing since she was a child and spent her early career years soaking up all the information she could discover as a journalist of newspapers and magazines. Getting out the message and spreading truth has always been a high priority for Jen. Jen began writing website content for clients in 1996 and started blogging in 2008 for Today.com. That experience created a love for the blog and she has been an avid blogger ever since. Today she writes for her clients on a variety of topics as a ghostwriter/ghostblogger and connects their messages with personality through social media to deliver the most impact possible.

‹ WordCamp Los Angeles Grows WordPress Community
Website Donation Forms Are Not the Only Answer ›
Posted in Blog, Community, From the Stage
Ideas to Make Your Blog Work!
  • Brand Awareness – An Ever Evolving Process
  • Discussing Creating Content in Your Client’s Voice at WordCamp Austin
  • Website Donation Forms Are Not the Only Answer
  • Local SEO without Community Is Just Keywords | WCLAX
  • WordCamp Los Angeles Grows WordPress Community
  • Talking Local SEO at WordCamp Europe
  • How to Hire a Blogger – Ask the Right Questions
  • Adding Local Romance and Gift Ideas to Blog Posts Episode 21
  • Good Content Can Rank Your Website Faster
  • Building Links For Website Ranking
  • Using Yoast SEO as a Guide Not as Law
  • Gratitude Posts and Why They Work
  • The Importance of Post Conference Blog Posts
  • Will Blogging Boost my eCommerce Website Sales
  • Writing Profiles as Posts
  • Quick Content – the Value of Listicles
  • Sharable Content Starts with How To Blog Posts
  • Blogging KPIs and What They Mean
  • Do You Need A Content Calendar?
  • How To Share Your Voice as a Writer
  • Long Posts vs Short Posts – The Performance Test
  • What Is More Important Content Pages or Consistent Blogging
  • Keys to Promoting Content Online
  • Does My Content Really Work? The Essentials of Tracking
  • Meeting Joost de Valk, Yoast SEO Plugin Creator
  • How To Start a Blog
  • 5 Must Haves For Every Website
  • Creating and Maintaining Websites While Mobile
  • Share Yourself Through WordPress and Song
  • Community, Connections and Friendship – The New Marketing
  • Finding Gratitude in Simplicity
  • Go GREEN with Intentional Blogging
  • 45 Ways to Amplify a Blog Post
  • Our Stories Connect Us
  • Creating, Engaging, and Maintaining Your Website Content
  • Use Community Video to Connect With Clients and Fans
  • You–Yes, You!–Should Hire a Blogger
  • 5 Easy Ways to Expand LinkedIn Connections
  • 7 Tips to Increase Engagement on LinkedIn Posts
  • Polish Your LinkedIn Profile to Expand Your Network
  • Smoothing the Path to Great Content: Stepping Stones and Stumbling Blocks
  • Outsource Blogging & Focus on Being a Rainmaker
  • Learning to Write Great Blog Posts, Making the Internet a Better Place
  • Writing Readable Blog Posts
  • The Power of Social Media
  • Is Your Name A Verb?
  • Recent Radio Interview with Jen Miller by Robert Cardoza
  • Do You Avoid Outsourced Overseas Content on Your Website
  • What Blog Posts Do You Read and Write?
  • Can a Blog Post Change Your Life?
  • Need Reputation Management To Clear a Bad Rap?
  • Tweet Your Heart Out With Twitter Survival Tips
  • Secrets to Good Blog Posts If You’re Just Starting Out
  • Should You Outsource Blogging to Save Time?
  • 9 Dangerous Content Marketing Trends – Are You Avoiding Them?
  • Are Your Search Terms and Keywords Puzzling?
  • Be Seen Or Be Invisible
  • We Need A Writer – My Favorite Phrase
  • Become an Industry Icon
  • Napkin Drawings, Blogging and Search Engine Visibility
  • Use Words To Increase Search Engine Visibility and Click Through Rates
  • Does Organic Search Work For You?
  • Choosing Keywords To Gain Online Visibility
  • Can Google+ Local and Google Places Pages Help My Blog?
  • Make Every Blog Video Count!
  • Sneak Peek! The Desk of a Ghost Blogger
  • Blogging & Chocolate
  • Making Your Blog Posts Real
  • Marked Increase in Website Rank – Love It!
  • Get More Clicks on Your Business Blog
  • Do Your Blog Posts Shine?
  • Start Blogging Like a Cowboy
  • Need a Blog On Your Service Business Website?
  • Safer Blogging Can Be Fun
  • Search Engine Secret For Success – Shhh… Don’t Tell
  • Safe Blog Posts and Video
  • 100% Original Content & Safe Blog Posts
  • Learn Blogging Tips From Einstein
  • Pinterest & Blogging – Making Connections
  • Safe Blog Posts – What Are They?
  • Music Can Inspire You AND Your Blog
  • Blogging – A Tool To College Admission
  • How Do You Write a Blog?
  • Rebranding Begins with Getting Liked on Facebook!
  • Using Social Media as a Marketing Tool
  • Social Media as a Conversation Starter
  • How Can I Use Twitter?
  • What Is A Blogging Calendar?
  • Are Videos Worthwhile On My Blog?
  • How Do I Keep Track Of Facebook?
  • Who Has The Time?
  • Why are Blogs Worthwhile and Popular?
  • Ghostwriting – Won’t People Know It’s Not Me?
  • Why Use Social Media With Blogs
  • How Can You Rank Higher?
  • Who is Your Client?
  • Can I “Borrow” Someone Else’s Post?
  • Should I Approve These Links?

Get Blogging Tips From Expert Ghostwriters! Tell Your Story!

  • This field is for validation purposes and should be left unchanged.

  • Makes Your Blog Work
  • Syndicated Samples
  • Blog Coaching
  • Call Us
  • HootSuite Certified
  • Twitter
  • Facebook
  • LinkedIn
  • YouTube
  • RSS Feed
  • Google Plus
  • Instagram
  • Pinterest
  • foursquare
  • Get Jen's Podcast
© 2023 Need Someone To Blog?

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

Need Someone To Blog?
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

WP Elevation