Understand the tie between blogging and eCommerce website sales in this interview with Scott Buscemi, founder of Luminary, an eCommerce agency based in Los Angeles.
Hi, welcome to Be Seen Blogging. I’m your host, Jen Miller, and today’s episode #14 Will Blogging Boost my eCommerce WebsIte Sales? includes blogging ideas that go beyond eCommerce so listen in even if you don’t have a shop yourself! I’ve had some calls recently about whether there is value to adding blog posts to an eCommerce website. Intrinsically I’m sure you already know the answer is yes, but I thought it might be helpful to explain why to anyone who might be wondering this same thing… and point you in the direction of where you can get more advice.
So on today’s show I’m going to run through some reasons why you need to be blogging on your eCommerce site and then you’ll get to listen in on a conversation I recently had with Scott Buscemi, founder of Luminary, an eCommerce consultancy company in Los Angeles.
So, first off, let’s go to the why of blogging on an eCommerce site.
The number one reason is you need traffic to your site and blog posts engage potential customers.
The number two reason is your competition is probably not taking the time to do it!
The third reason is that the basics of search engine optimization or SEO are that you need to add keywords into your site so that search engines know what it is about.
Your blog is a natural way to do this. Each blog post builds your site with a new page that will be indexed and categorized by topic, plus other vendors and customers may link to your posts or share them, further enhancing the ROI for that blog post.
Need ideas on topics for your eCommerce blog?
Write on a challenge your readers face or answer a question you’ve been asked by one of your customers. Don’t be afraid to get personal about how you may have experienced something similar – readers love to share in your experience!
Speaking of this, a behind the scenes post is always fun – for you and your reader! Disclose secrets about your business, specific products or the industry at large. Include a video of your warehouse or employees packaging a box to be mailed with care. Use this type of post to get personal.
Tell recent client testimonials and your reaction or response to getting them – again this adds a human touch to your eCommerce shop, as do tutorials on how to use your products, which show you care.
Reveal how you got started and what changes your business has made over however many years to better serve your clients. This is an excellent post to write when you are rolling out new systems to make the customer experience better.
Sharing yourself or your team in your blog posts builds trust in your company. It gives people more to hold on to than “Fast Shipping” or “high quality,” it makes your business real and it gives people and publications a reason to repeat your story and will eCommerce repeats, whether they are sales or visitors is always a bonus!
With that in mind let’s turn to Scott Buscemi, an eCommerce consultant who focuses on helping clients build their brands on the web and recognizes the importance of being human in eCommerce and business.