This question was asked of me by a good friend the other day. I was explaining how the needs of people were changing in our busy-hurry world and how it created even more value for a business like mine over lunch. She abruptly put down her fork and said, “Really? But isn’t a blog supposed to be personal? I mean, isn’t that the purpose of a blog?”
You may be asking the same question. My answer is that is depends on your blog. In this day and age there are millions of blogs – falling in hundreds of categories. Many are heartfelt, personal recollections, but a majority of them are about business. Corporations, non-profits, celebrities, and animated characters all have blogs and the support staff to maintain them. If you are a business with a website, you need constantly updated, safe blog posts to attract clients. By safe blog posts, I mean non-duplicated, original content.
Blogging is a time-consuming venture, when done well, however, and most business owners have too much else to think about. Some handle this dilemma by:
- Taking on a “team” approach (great idea if feasible),
- Others simply rely on rss feeds from other sources (not the best for SEO),
- Some write their own or write about things they’ve seen on other other blogs, and a
- Few seek out a quality writer who will write about their topics in their voice. The latter in that list are my clients.
Nowadays I am excited to be able to offer more than just blogging, though. Through the use of technology, your blog can post throughout social media and becomes a major component of an internet marketing strategy. Safe blog posts can be written and scheduled months ahead of time to allow for vacations, review, and perfect timing on a topic delivery. Even Facebook allows scheduled posts now – enabling you to put your “status” on auto-pilot for a few day or weeks, up to six months!
Does this ease of use reduce authenticity of each post? Not in my view, provided that the content is unique, needed, and enjoyed by your readers. The key here is engagement, not just throwing words out on a page. Robo-blogging, random ghostwriting or article spinning is not what you are after. To succeed in today’s blog world, you need an original blog that provides value. A blog that speaks for you. If you are having trouble producing that on your own and need someone to blog for you, I can help.