Creating, Engaging, and Maintaining Your Website Content
When your site is predictably updated, you should begin to actively engage with your readers. Ask questions in your posts to get a conversation going. Participate in and gently direct the discussion that develops in the combox. As your readership grows, watch your analytics carefully. What brings people in?
Make it easy for people to share your website content by installing buttons for Facebook, LinkedIn, Instagram, Twitter, Pinterest, Google + or any other social media network relevant to your business. Consider paying to promote your best content in the networks that bring in the most traffic to your website.
Don’t rest on your laurels once you’ve created a solid readership for your website content. You must maintain your posting schedule and participation in discussions. Your website provides an opportunity to develop online relationships, and these have to be cared for just like your real life relationships.